SERVICE CULTURE Trainings & Online Seminar

“Customer experience calls for seismic shifts in your company culture – from the front lines to the board room.”

(Brad Cleveland)

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Roger Schmid

New Program!

John Tschohl’s Service Culture Programs

Exclusive in Switzerland, Germany, Austria, or German Language (Option for French and Italian)
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Roger Schmid
The goal is customer satisfaction

Customer focus, service orientation and inspiring customer experiences are the most important success factors. Henry Ford already knew this and Jeff Bezos is pursuing the vision with Amazon of being the customer-friendly company.

For many existing companies that have not been consistently committed to customer focus up to now, however, the change represents a major challenge. Developing a strategy is one thing, but anchoring a corporate culture based on customer benefit optimization and service is another.

The Problem

Training courses for excellent customer service don’t work. It is too expensive to train everyone. Because in order to establish a service culture, it takes everyone. The costs for working hours, travel expenses, fees for the professional trainers and for the documents are beyond the possibilities of many companies.

It seems to be almost impossible to establish a uniform, sustainable service culture, especially with many employees, many locations, possibly different languages ​​and with a high employee turnover.

A one-time training initiative fizzles out quickly, because a change in culture and behavior usually takes 3 to 5 years and several coordinated impulses are required.
“In today’s highly competitive world, great customer service is the most reliable way to grow with your business. With our proven system and our wide range of training programs, we can help you retain customers, gain market share and improve employee performance Our programs will empower your employees to increase productivity and improve customer satisfaction
John Tschohl, service guru and chairman of the SQI

Service Culture Programs and Trainings

The following training courses are partly available in 11 languages and are used by the largest companies and SMEs around the world .

We are in the process of translating the programs into German (later also French and Italian) and can also organize the other languages ​​for you, if this is important for your company.

Programs for managers
Programs for employees 1
Programs for employees 2

Online Seminar

Become a customer magnet in just 10 weeks

Service Champion Masterclass

8 out of 10 managers already saw customer delight as the decisive success factor in 2020. But only one took action!

Lasting results:
  • You become unique
  • You can proactively inspire and retain customers
  • You have satisfied and motivated employees
  • You use customer-centric, efficient processes and can save costs massively
  • You have around 100 prioritized improvement measures in place
  • You establish a customer-focused strategy process
This is what you will learn in this Masterclass
  • You will learn how to make yourself and your company sustainably successful through customer and service orientation.
  • You will learn all relevant basics as well as my proven strategy and implementation process.
  • You will then be able to independently transform your company into a customer and service champion.
  • You will establish structures and processes on how to continuously improve.
  • You will receive all the essences, methods and tools you need to do this.
Service Champion Masterclass
Module overview and course information
  1. Welcome and course overview
  2. Differentiation and success through service
  3. Service basics
  4. Service-oriented communication
  5. Service innovations
  6. Customer and service excellence
  7. Customer and service-oriented organization
  8. The (customer and service-oriented) strategy process
  9. Survey and evaluation of the initial situation
  10. Development of the target positioning
  11. Strategy development
  12. Transformation management
  13. Simple, sustainable implementation and continuous improvement
  14. Trends that will influence the customer experience
+++NO RISK +++ NO STRESS
  • I want you to be sure.
  • You have 30 days to try the course.
  • If you don’t like what you get, just return the course.
  • Of course, you are a fair partner and would also return all checklists, posters, etc. and not use them again.
Trust and reliability are important values of customer and service orientation!
This online course is currently only available in German.
In 2020, customer experience overtook price and product as the key brand differentiator.

Stay ahead of the curve.

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